2023 ATD State of Sales Training

The 2023 State of Sales Training White Paper by the Association for Talent Development (ATD) surveyed 71 sales enablement professionals and found that while organizations invested in sales training, there is room for improvement when applying best practices.

In this white paper, you will learn:

  • The importance of building a dedicated sales enablement function
  • Why you should incorporating application-focused instructional methods in your sales training methods
  • Top ways to prioritize sales strategy over product knowledge for regular training activities
  • How to provide tailored experiences for virtual salespeople

Download the white paper to find out how to elevate your sales training programs today.

Related Resources

Episode 31: Improving Your Training With Cross-Functional Collaboration
Sales Training
Episode 31: Improving Your Training With Cross-Functional Collaboration
Adam Payne and Elizabeth Ojo from Redox share their advice on how cross-functional collaboration can improve training and more.
Podcasts
Episode 30: Driving Behavior Change With Training
Sales Training
Episode 30: Driving Behavior Change With Training
Andrea Leveroni, the senior manager of customer learning & enablement at Newsela shares advice on how to drive behavior change with training.
Podcasts
Episode 29: Navigating Change With Training
Sales Training
Episode 29: Navigating Change With Training
Vincent Drapeau shares insights on how to navigate change with training, how to reinforce rep training, and more.
Podcasts