Research Reports

Find out how to up-level your sales enablement strategy, achieve your sales goals and drive business outcomes with the 2023 State of Sales Enablement Report.

Learn why Highspot received high scores among 23 criteria, including analytics and insights, product vision, market approach and performance.

Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.

Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.

Learn how sales enablement can level up its efforts to create more value for the business and solidify its role in the organisation.

Learn how you can take practical steps in moving your company toward digital selling that drives results.

Hybrid vs. virtual sales meetings: which do buyers prefer? Learn the answer to this question and more in this report from Corporate Visions, the result of a brain science study with 140+ participants from B2B companies.

Get the data you need to optimise your sales enablement efforts and drive impact across your sales team with insights collected from more than 350 enablement professionals.

Know the five trends that will shape your sales enablement priorities going into the next year in this actionable report from Forrester Decisions (formerly SiriusDecisions).

Discover the top four best practices to align content to both buyers and sellers in this report from Forrester.

Gartner explains why sales enablement platforms are a must-have tool to support sales organisations with content, training, and coaching in its latest market guide for 2021.

Download the Sales Enablement Maturity Report to find out what enablement areas to invest in, develop, and prioritise.